The Legal Essentials for your Website

Everything you need to make your website legal, secure, and ready to launch stress-free

4 min read

Introduction

Whether you run :

  • a portfolio,
  • a landing page,
  • an association site,
  • a brand website,
  • or an e-commerce platform,

you must comply with legal obligations.

This guide provides a complete legal overview of what a compliant website requires, what changes depending on your activity, and how to protect yourself and your visitors.

You will also find references to earlier web and branding articles, future modules, and trusted resources.

Why website legality matters

A non-compliant website can lead to:

  • fines,
  • legal disputes,
  • removal from platforms,
  • loss of customer trust.

Legal compliance builds credibility and protects both you and your users.

→ See: Create Your Website and Online Presence from Scratch

Legal obligations vary depending on your website type

Your legal duties depend on what your site does.

Portfolio / personal website

  • copyright protection
  • legal notice
  • data handling transparency

Association website

  • organizational transparency
  • donation compliance (if applicable)

Brand or business website

  • legal notice
  • consumer transparency
  • trademark usage

E-commerce website

  • consumer protection laws
  • return & refund policies
  • payment security
  • VAT & tax rules

Landing page collecting emails

  • data consent requirements
  • privacy disclosure

→ See: Legal requirements for e-commerce

→ See: Understanding the Legal Side of Branding

Mandatory legal pages

Legal Notice (Mentions légales)

Required in many jurisdictions.

Typically includes:

  • owner identity
  • business registration details
  • address & contact info
  • hosting provider
  • publication director

This ensures transparency and accountability.

Privacy Policy

Required if you collect any personal data.

Personal data includes:

  • email addresses
  • contact form submissions
  • analytics tracking
  • newsletter subscriptions
  • customer accounts

A privacy policy explains:

  • what data you collect
  • why you collect it
  • how it is stored
  • user rights

Terms & Conditions (Terms of Use)

Defines how visitors can use your website.

Includes:

  • acceptable use
  • intellectual property rights
  • liability limitations

Terms & Conditions of Sale (for e-commerce)

Mandatory for online selling.

Must specify:

  • pricing & taxes
  • payment methods
  • shipping conditions
  • return & refund policy
  • delivery timelines
  • dispute resolution

Cookies & user tracking (GDPR and consent)

If your site uses:

  • analytics tools,
  • advertising pixels,
  • embedded videos,
  • social media plugins,

you must inform users and obtain consent.

Cookies can include:

  • analytics cookies
  • marketing cookies
  • functional cookies

Users must be able to accept or refuse.

→ See: GDPR compliance basics

Data protection & privacy laws

If your visitors are in the EU, GDPR applies.

Users have rights to:

  • access their data
  • correct data
  • request deletion
  • withdraw consent

You must ensure:

  • secure storage
  • limited access
  • clear purpose for collection

→ See: Data protection fundamentals

Copyright & intellectual property on your website

Everything on your site is subject to copyright:

  • images
  • videos
  • text
  • graphics
  • layout
  • downloadable files

You must:

  • own the rights,
  • have a license,
  • or use public domain materials.

You cannot copy images from search engines.

→ See: Protecting visual creations

→ See: Using resources legally in branding

Using images, fonts, and digital assets legally

Always verify licenses for:

  • stock images
  • fonts
  • icons
  • templates
  • mockups
  • music or video

Types of licenses include:

  • personal use
  • commercial use
  • royalty free
  • rights managed

→ See: Legal use of digital assets

Trademark usage on your website

If your brand is registered, you may display it.

If not registered, you still have usage rights, but protection differs.

Avoid:

  • using logos you don’t own,
  • imitating other brands,
  • misleading brand associations.

→ See: Make Your Brand Official

Subdomains, domains, and brand protection

Your domain structure is part of your legal identity.

Examples:

  • main domain
  • shop subdomain
  • regional subdomains

Protecting variations prevents misuse.

→ See: Choosing a domain name

Security & user protection

You are responsible for protecting visitors.

Minimum requirements:

  • SSL certificate (HTTPS)
  • secure payment gateways
  • regular updates
  • protection against malware

Security failures can create legal liability.

Accessibility & inclusivity obligations

Many regions require accessibility standards.

Accessible design includes:

  • readable contrast
  • keyboard navigation
  • alt text for images
  • screen reader compatibility

This ensures inclusivity and compliance.

→ See: Ethical web design

Legal differences based on your status

Your obligations vary depending on who you are:

Individual artist / student

  • basic legal notice
  • copyright awareness

Freelancer

  • legal identity transparency
  • contract clarity
  • invoice compliance

Association

  • governance transparency
  • donation compliance

Business / brand

  • consumer protection laws
  • tax obligations
  • commercial transparency

→ See: Legal basics for freelancers

How to create legal documents

You can create legal pages using:

A lawyer (most secure)

Best for businesses and e-commerce.

Legal generators & templates

Faster but must be customized.

AI assistance

Helpful for drafts, but must be reviewed.

Never copy another website’s legal pages.

External resources & support

Helpful resources include:

  • national data protection authorities
  • intellectual property offices
  • legal professionals
  • compliance guides
  • trusted legal template providers

We will provide curated resources in future modules.

What people often forget

Common mistakes include:

  • missing legal notice
  • copying images without rights
  • ignoring cookie consent
  • missing refund policies
  • insecure payment systems
  • unclear data storage practices

Conclusion

Legal compliance is not bureaucracy.

It is:

  • protection,
  • professionalism,
  • credibility,
  • and respect for users.

A legally solid website strengthens your brand and safeguards your future.

Note

This article provides a comprehensive overview of website legality.

Each section (GDPR, copyright, legal pages, accessibility, e-commerce law) will be explored in depth in dedicated Web and Legal modules.